You’ve tried.

You’ve blogged when you could.
You’ve added keywords because someone said you should.
You’ve watched tutorials during naptime or late at night after editing.

And then you search “your city + photographer” in incognito or private browsing mode…

And you’re still not there.

That gap between effort and results?
It’s exhausting.

Especially when you’re already juggling sessions, editing, family life, and trying to make this business actually work.

If your website isn’t showing up on Google, it’s not because you’re lazy.

And it’s definitely not because you’re not working hard enough.

It’s because no one ever taught you the structure.

The Advice You’ve Been Given Isn’t Wrong — It’s Just Incomplete

You’ve probably heard:

“Just blog consistently.”
“Add more keywords.”
“Post more content.”

Blogging can help.

Keywords matter.

Content supports visibility.

But none of that works if your foundation is unclear.

Publishing more blog posts won’t fix a homepage that’s trying to rank for five different services at once.

Adding keywords won’t help if your pages compete with each other.

Effort without structure feels like spinning your wheels.

And that’s exactly where most photographers get stuck.

What’s Actually Happening Behind the Scenes

What I see over and over again is this:

• A homepage that mentions weddings, seniors, newborns, and families equally
• Service pages that don’t have a clear primary focus
• No defined “main keyword” per page
• Webpages with little to no text that explains what the business is
• Blog posts that exist…but don’t connect back to services
• Inconsistent business name and address around the web

Nothing is technically “wrong.”

It’s just random.

And random SEO rarely works.

You don’t need to become more tech-savvy.

You need a structured system.

SEO Isn’t Complicated. It’s Just Done Incompletely.

SEO feels overwhelming because it’s usually taught in scattered pieces.

Alt text.
Blogging.
Backlinks.
Google Business Profile.
Metadata.

It feels like a long list of disconnected tasks.

But when you understand the order — what comes first, what supports what, and how it all connects — it becomes surprisingly clear.

SEO is about:

Clarity.
Consistency.
And building intentionally.

Not frantically.

Not reactively.

Not based on whatever tip you saw on Instagram last week or some new trend.

Why This Matters So Much Right Now

If most of your inquiries come from Instagram, you already know how unpredictable that can feel.

Some months are busy.
Some months are crickets.

Search works differently.

When your website is structured intentionally, visibility compounds.

You don’t have to post every day.
You don’t have to chase engagement.
You don’t have to wonder if this week’s algorithm likes you.

You show up when someone is actively searching for what you offer.

That’s a completely different kind of stability.

If You’re Feeling Behind…

You’re not.

You weren’t taught this in photography school.
You didn’t learn it during your first year in business.
And most free advice online explains pieces — not the full picture.

You don’t need more random SEO tips.

You need a clear roadmap that walks you through it in the right order.

That’s exactly why I created Show Up: The No-Nonsense SEO Starter Kit for Photographers.

It’s not about doing more.

It’s about doing the right things, in the right sequence, so your website actually supports your business instead of sitting quietly in the background.

If you’re tired of guessing and ready to build visibility that lasts, you can learn more here:

SHOW UP: The No-Nonsense SEO Starter Kit for Photographers